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ITC Launches ‘Sunfeast Wonderz Milk’ Range Of Dairy Beverages To Make Milk
Updated on : 24 December 2018
ITC Limitedtoday announced its entry into the rapidly growing ready-to-drink milk based beverages with the launch ofSunfeast Wonderz Milk.The announcement of ITC’s foray into this new category was made by Mr. Hemant Malik, Divisional Chief Executive – Foods, ITC Limitedat a launch event held atITC Grand Chola, Chennai. With consumers moving towards healthier beverage options, ready-to-drink milk beverageshas emerged as one of the fastest growing segments in the dairy market.With this development, ITC further expands its dairy portfolio beyond Ghee, Pouch Milk and Curd.
ITC’s Sunfeast Wonderz Milkpromises to make milk more exciting through a delightful taste adventure enabling the Indian consumer to rediscover the wonders of milk. The launch range comprisesof innovativeofferings. TheFruit n Milk variant available in Mango and Mixed Fruit is made with real fruit pulp and has real fruit bits – a first in the market offering, promising a delightful consumption experience. The Shakes variant available in Classic Vanilla flavor made with natural vanilla extracts promises a classic thick and creamy milkshake experience. The NutShakes variant available in Kesar Badam flavor contains real Badam bits promising goodness of milk and almonds.
The launch of the new brand will commence first in the states of Tamil Nadu and Karnataka which together account for nearly a quarter of the national market.
Speaking on the launch, Mr. Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated new products. The ready-to-drink milk beverages market has seen a high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages with inclusions such as fruit pieces and dry fruitscoupled with our institutional capabilities like agri sourcing enable us to bring these high quality first in market offerings in the dairy beverages space.’’
‘Sunfeast Wonderz Milk’ range will be manufactured and packed at ITC’s state-of-the-art ICML (Integrated Consumer Goods Manufacturing and Logistics Facility) in Kapurthala, Punjab. The new milk beverages launched by ITC leverage superior technologies that includes India’s first multi-category Aseptic PET line which can manufacture high quality aseptic beverages with a combination of milk, fruits and inclusions such as fruit pieces, dry fruits, seeds amongst others.
‘Sunfeast Wonderz’ launch range comprising of the four product would be available at general trade and modern trade outlets in the launch markets.
- Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mango) available in a convenient 200ml bottle at Rs. 25
- Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mixed Fruit) available in a convenient 200ml bottle at Rs. 25
- Sunfeast Wonderz Milk, Shakes (Classic Vanilla) available in a convenient 200ml bottle at Rs. 30
- Sunfeast Wonderz Milk, Nut Shakes (KesarBadam) available in a convenient 200ml bottle at Rs. 35
AboutITC Foods:
ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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